We INVESTIGATE.
YOU DISCOVER DEEP CUSTOMER INSIGHTS.
Eliminate false assumptions about your market and product with Customer Snapshots. Built from investigative email interviews with your customers or leads.
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Goal DRIVEN Investigation
To help you discover meaningful insights, we set our investigative goals to answering:
1) why customers value your product? and
2) how customers decide to start using your product?
To achieve these goals, first we engage your customers in structured email interviews about your product.
Then we summarize each interview with a 6 signal customer snapshot, phrased in customer's own words.
6 Signal Customer Snapshot
3 value signals
Reveal why customers value your product
— context in which your customers are or will be using your product.
— issues or problems that your product helps resolve or relieve.
— positive outcomes or benefits that are acquired by using your product.
3 decision signals
Reveal how customers decide to use your product
— apprehensions or deal breakers that can stand in the way of using your product.
— most valued product aspects or features that drive customers to use your product.
— other products or solutions that customers have used to address their stated needs.
Customer Snapshots help you:
Uncover
Uncover why your product is important to your customers
Illustrate
Illustrate when, where, and how customers prefer to use your product
AligN
Align your entire product team through a rich understanding of customers
Facilitate
Facilitate the creation of customer profiles, avatars, and personas
Spotlight
Spotlight the best ways of marketing your product to your target customers
Streamline
Streamline growth by eliminating false assumptions about your customers
how it works
We do the heavy lifting of conducting interviews and building Customer Snapshots, while you focus on what’s really important — making discoveries and gaining customer insights.
WHAT YOU'LL
NEED TO START
- a product or service
- customers or leads
The
process
- You choose an interview incentive
- You invite interview participants
- We conduct interviews
via email - We build customer snapshots
What you
will get
- customer snapshots
- interactive report dashboard
- interview transcripts
- noteworthy interview quotes
why not just
run a survey?
Q:
Discovery
A:
Surveys are great for measuring, but not so good for discovering.
Vayoola's interviews are designed to uncover the “unknown unknowns" of your product-market-message fit — i.e. those variables that are affecting your business, but are currently unknown to you and your team.
Insight Consistency
Open-ended survey questions can be interpreted and answered differently by different people.
In contrast, we proactively drive each customer interview towards specific interview goals, which are defined by Vayoola’s 6 signals.
A:
Insight Depth
Open-ended survey questions can produce answers of varying depth.
We tackle this issue through engaging participants in interactive and structured interviews that consistently yield a set of rich and detailed responses.