Deep Customer
Insights made
Simple & Affordable
Eliminate false assumptions about your customers and product through investigative conversations, conducted by real people.
Learn more
We investigate.
You discover.
Our goal is to equip you with customer discoveries and to give you a rich, 360° view of your product through the eyes of your customers.
We engage your customers in structured email conversations about your product in order to uncover unknowns across the following 6 key dimensions:
How your product
DELIVERS VALUE
— context in which your customers are or will be using your product.
— customer needs that your product is addressing in the stated context.
— benefits derived from having your product address stated customer needs in the stated context.
How customers choose to buy your product
— apprehensions or deal breakers that can stand in the way of purchasing your product.
— features and other criteria that your product must have in order to yield a purchase.
— other products or solutions that customers used in the past to address their stated needs.
This can help you:
Uncover
Uncover why your product is important to your customers
Illustrate
Illustrate when, where, and how customers prefer to use your product
AligN
Align your entire product team through a rich understanding of customers
Facilitate
Facilitate the creation of customer profiles, avatars, and personas
Spotlight
Spotlight the best ways of marketing your product to your target customers
Streamline
Streamline growth by eliminating false assumptions about your customers
how it works
We leverage our investigative expertise while you focus on running your business.
TO GET STARTED
- product or concept
- customers or prospects
The process
- choose customer incentive
- invite selected customers
- Vayoola conducts email conversations
What you get
- Investigation report
on 6 dimensions - full conversation transcripts
why not just
run a survey?
Q:
Discovery
A:
Surveys are great at measuring, but not so good at discovering.
Vayoola's conversations are designed to uncover the “unknown unknowns" of your product-market-message fit — variables affecting your business, but currently unknown to you and your team.
Insight Consistency
Open-ended survey questions can be interpreted and answered differently by different people.
In contrast, Vayoola’s conversations consistently guide participants to reach set conversation goals.
A:
Insight Depth
On average, open-ended survey questions produce answers of varying depth.
Vayoola tackles this issue through engaging participants in interactive and structured conversations that consistently yield a set of rich and detailed responses.
A:
pricing
Pay-as-you-go
conversation
as little as
conversations
- - Only pay for what you need
- - Conducted over email
- - One conversation at a time