Key facts about DEMO:
- Consists of 13 investigative interviews about the UBER car service.
- Interview participants are UBER users in Montreal and Toronto regions.
You will receive:
- 6 signal report for each interview:
- a. 3 value signals: context, needs, benefits
- b. 3 decision signals: apprehensions, decision criteria, alternate solutions
- Conversation transcripts
- BONUS: Noteworthy snippets
Please fill out the form below to receive a link to our demo.